D'Addario EJ 38 010-047 Phosphor Bronze 12-String

When the guitars and basses of the stars are fitted with new strings behind the scenes, the D'Addario brand plays a significant role. Artists such as Sheryl Crow, Lenny Kravitz, Pat Metheny and many others from all musical genres rely on the products of this American manufacturer with Italian roots. What began over two hundred years ago in Salle, Italy, has grown over the years into a high-tech company that is considered one of the most innovative and productive in the entire musical instrument industry. Research and development in the company's own laboratories continually produces revolutionary innovations, and existing products are constantly being improved. Even tiny details such as the shape of the ball ends are taken seriously: after all, they should not cut into the wood of the bridge or top.

Another factor contributing to the company's position on the world market is the high quality of its materials and manufacturing. Each raw material is meticulously checked at least three times. During and after production, laser-controlled diagnostic computers ensure that extremely tight tolerances are maintained. All the tools and machines used in string production are developed by D'Addario engineers and manufactured in the company's own workshops – the best conditions for producing consistent quality at the highest level. Even the packaging material is processed in-house and printed in the company's own printing shop. Against this backdrop, D'Addario is able to implement ideas very quickly and always be at the cutting edge, and in most cases even a good deal ahead of the curve.

Today, the brand is at home in over 100 countries around the world, and many instruments leave the factory already fitted with D'Addario strings. Every day, more than 300,000 strings are produced at the factory in Farmingdale, New York, and in the United States alone, musicians can find their new strings with the world-famous logo in over 5,400 shops.